A deep dive into designing a seamless food delivery app—covering research, flows, wireframes, and high-fidelity prototypes. Focused on solving real-world user needs with intuitive and efficient design.
Problem Statement
In the client’s locality, popular food delivery platforms like Swiggy and Zomato dominate the market but fail to provide fair share prices or support to local restaurants. High commission rates and a lack of personalized assistance make it difficult for small eateries to thrive digitally, leading to limited availability of local food options on mainstream platforms.
On the customer side, users face multiple pain points that affect their ordering experience:
Delivery Delays: Slow and inconsistent delivery times, especially during peak hours, create frustration.
App Bloat: Overloaded interfaces with unnecessary promotions and pop-ups distract from quick ordering.
Lack of Local Choices: Many beloved neighbourhood restaurants are missing from mainstream apps due to unfavourable commission models.
Poor Customer Support: Difficulty in resolving order issues or reaching support in real-time.
Opaque Pricing: Hidden delivery charges, taxes, or small order fees that are not clear until the final step.
Zest Eats aims to solve this dual-sided problem by creating a hyperlocal, fair, and frictionless food delivery ecosystem, offering users a fast, intuitive ordering experience while giving restaurant partners more visibility, control, and sustainable profit margins.
Mission Statement
Zest Eats empowers local restaurants and delights customers with a fair, fast, and hyperlocal food delivery experience.
Goal
The goal of Zest Eats is to design a user-friendly, intuitive platform that makes discovering, customising, and ordering food effortless and enjoyable, while ensuring speed, clarity, and delight at every step of the customer journey.
Curious about the design journey behind this project?
Get the full breakdown, process, and outcomes below.
